BRITAIN’S BIGGEST ‘POP UP’ SQUASH SHOP HAS OPENED IN WESTFIELD SHOPPING CENTRE
The Big Hit opened the doors to Britain’s biggest pop-up squash shop on Friday (3rd May) in the Westfield Shopping Centre, Stratford, London.
The Big Hit 'pop up' squash shop is aimed at introducing and reactivating people to the sports whilst successfully transforming some of the most valuable empty retail spaces in the country into a temporary high street squash court.
The opening of the Westfield squash shop follows the success of the original unit in Manchester’s Corn Exchange last month. Westfield will be open from 12.00 to 20.00 every Thursday to Sunday throughout the whole of May 2013.
Set in the heartland of the London 2012 Olympics (squash has high hopes that it will secure its own Olympic status for 2020, later this year), the public are able to take a break from shopping and try their hand at squash and racketball inside ‘The Big Hit shop’, an unoccupied retail unitsandwiched between two of the high streets leading fashion brands.
Shoppers will have the opportunity to try squash & racketball, enjoy the lively music and afterwards relax in the soft furniture of the store's comfort zone and use the interactive touch screen TV to find out where their nearest ‘Try-It’ sessions are so that they can play again.
With free ‘taster’s lessons from qualified coaches, and personal appearances from some of England’s elite players (many ranked within the World’s top 10), the concept of 'pop-up' squash shops brings the legacy of sport to the retail environment and engages the public like never before with these popular sports.
Dropping in to undertake a spot of coaching will be some of England’s leading elite players including Londoner’s Peter Barker, Daryl Selby and Tom Richards and 2013 National Champion Alison Waters.
England’s number one female player, Laura Massaso, is already impressed with the squash shop concept, "I think it’s a great idea. Squash is the perfect sport to put in the 'shop window' and because we play on courts not much bigger than a shop, the experience for shoppers to pick up a racket and have a go, gives them a real feel for how much fun the game can be.
There is so much redundant retail space on Britain’s high streets, that making good use of it to get the public playing a sport like squash is so blindingly simple. The Big Hit should be a big success."
The Big Hit squash shops are part of a nationwide tour, visiting ten cities throughout 2013.
Photos of the first squash shop can be downloaded here; Pop Up Squash Shop
Find out what the Big Hit is all about and get involved in the next tour event!